EDIBLE ARTISTRY AT BRAND & PROGRAM SCALE
A New York studio for sculpted cakes, custom cookies, and edible storytelling.
Every brand tells a story. Sugar Couture is the studio that builds it in sugar, with an artist's hand on every piece from the first sketch to the final run. Custom cookies, sculpted cakes, and branded confections for brand activations, product launches, retail collaborations, and hospitality programs. We are the studio that produces at volume while preserving the artisanal quality and personal touch that makes the work feel like it was made for you specifically, because it was. The kind of detail that turns a brand moment into something people remember long after the last bite.
How brands work with us.
Some projects arrive as a fully formed brief. Others begin with a feeling and a deadline. Either way, Sugar Couture has a path designed for it and a team ready to bring it to life.
Brand Collaborations
Some of the most considered brand moments live in the details no one expects. We work alongside marketing teams and agencies to design and produce sculpted centerpieces, custom cookies, and edible work for activations, premieres, and storytelling moments that demand craftsmanship at scale. Structured for agency workflows, with a single creative contact who holds the vision from the first conversation to final delivery.
Scope
100–5,000 pieces
Lead times vary with scope of work
Retail & Hospitality
There is something that happens when a beautifully made, handcrafted confection carries your brand into a retail environment. It stops being merchandise and becomes an experience. Sugar Couture builds those programs for retail stores, museum shops, themed attractions, hotels, members clubs, and restaurants. Shelf-stable, shippable, and designed for consistency across every unit, with a studio partner invested in the work long after the first run ships.
Scope
1,000+ units
Ongoing
Select Partners
Harry Potter Store Smithsonian Four Seasons Tory Burch Adidas Nordstrom American Express Vogue Audacy Mercedes Benz Stella Artois Madison Square Garden
Featured Products Built for brands at scale.
The briefs that have shaped us are the ones that asked for something that had never quite been made before, and that’s our favorite thing. Each project is a conversation between a brand's vision and the handcrafted possibilities of sugar.
The Butterbeer Bar
A multi-product retail program for the Harry Potter Store NYC
Cupcakes, chocolates, decorated cookies all designed for a themed retail destination.
ONGOING RETAIL COLLABORATION
Mars Cafe at the Smithsonian Air & Space Museum
Aviation themed sugar cookies for the National Air & Space Museum. An edible souvenir designed to ship and to last.
MUSEUM RETAIL
THE STUDIO
Founded by a filmmaker turned pastry chef.
Penny Stankiewicz built Sugar Couture out of a deep need to make beautiful things. A graduate of NYU Tisch School of the Arts and the Institute of Culinary Education, she brings a director's eye and a chef's discipline to every project, along with the vision and taste of someone who has spent years studying both.
Penny is an alumna of the Goldman Sachs 10,000 Small Businesses Tory Burch Cohort, a former executive board member of Les Dames d'Escoffier International, and a featured chef on Epicurious's 4 Levels series and Food Network's Ridiculous Cakes.
FROM SUBSTACK
Sugar Coated
A pastry chef's case for baking by feel. Stories, technique, and the confidence to trust yourself. This is Penny's Substack, where the studio's voice goes longer-form.
WHERE WE STARTED
Legacy & Bespoke
Sugar Couture began with one-of-a-kind wedding and celebration cakes for clients throughout New York. We still take a small number of bespoke commissions each year for weddings, milestone celebrations, and private events.
For weddings, anniversaries and private celebrations.
Our bespoke practice is where Sugar Couture started, and where the studio's craft is most personal. We collaborate intuitively with each client to design a cake that holds their story, the way only a one-off centerpiece can.
