EDIBLE ARTISTRY AT BRAND & PROGRAM SCALE
A New York studio for sculpted cakes, custom cookies, and edible storytelling.
From a 500-piece launch event to a 10,000-piece retail run, Sugar Couture designs and produces edible work for brand activations, retail collaborations, and hospitality programs. A story in every bite — built to your brief.
WHERE WE WORK
How brands work with us.
Choose your path — each with its own scope, timeline, and creative process. We'll meet you where the project starts.
Brand Collaborations
Sculpted centerpieces, custom cookies, and edible product for activations, premieres, and brand storytelling moments. We collaborate with marketing teams and agencies to translate brand briefs into edible work that holds up to a director's eye.
Scope
150–5,000 pieces
Lead times vary with scope of work
Retail & Hospitality
On-brand, beautiful, shippable product programs for retail stores, museum shops, themed attractions, hotels, members clubs, and restaurants — with shelf-life work, packaging design, and nationwide shipping. Limited runs to ongoing collaborations, designed for consistency at scale by a studio partner, not just a vendor.
Scope
1,000+ units
Ongoing
Select Partners
Harry Potter Store Smithsonian Four Seasons Tory Burch Adidas Nordstrom American Express Vogue Audacy Mercedes Benz Stella Artois Madison Square Garden
FEATURED PROJECTS
Built for brands at scale.
A few of the projects that shape how we think about edible work. Each began with a brief and ended with something memorable.
The Butterbeer Bar
A multi-product retail program for the Harry Potter Store NYC
Cupcakes, chocolates, decorated cookies all designed for a themed retail destination.
ONGOING RETAIL COLLABORATION
Mars Cafe at the Smithsonian
Aviation themed sugar cookies for the National Air & Space Museum. An edible souvenir designed to ship and to last.
MUSEUM RETAIL
THE STUDIO
Founded by a filmmaker turned pastry chef.
Penny Stankiewicz built Sugar Couture at the intersection of brand, story, and craft. A graduate of NYU Tisch and the Institute of Culinary Education, she brings a director's eye and a chef's discipline to every project — and she does this work for a reason: a great cake, like a great film, is a story you can taste.
She is a chef-instructor at ICE, an alumna of Goldman Sachs 10KSB Tory Burch Cohort, a recent executive board member of Les Dames d'Escoffier International, and the on-camera chef behind Epicurious's 4 Levels series and Food Network's Ridiculous Cakes.
FROM SUBSTACK
Sugar Coated
A pastry chef's case for baking by feel. Stories, technique, and the confidence to trust yourself — Penny's Substack, where the studio's voice goes longer-form.
WHERE WE STARTED
Legacy & Bespoke
Sugar Couture began with one-of-a-kind wedding and celebration cakes for clients throughout New York. We still take a small number of bespoke commissions each year including weddings, milestone celebrations, and private events.
For weddings, anniversaries and private celebrations.
Our bespoke practice is where Sugar Couture started, and where the studio's craft is most personal. We collaborate intuitively with each client to design a cake that holds their story, the way only a one-off centerpiece can.
